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Founder & Chief podcast: Chris Yates of FFX

4. Chris Yates

FFX - 6 July 2022

In this episode of the Founder and Chief Podcast, Paul McGlone talks to Chris Yates, Chief Executive of FFX.  Chris hadn’t been near a power tool in his life. So why did he come out of retirement to be CEO of FFX, an online supplier of power tools and building supplies? How does he cope running the £100 million business today?

Chris may not know tools, but he certainly knows ecommerce; as he’s seen it develop over a career spanning decades at Sainsburys and other online retail businesses. He knows the importance of understanding client buying habits, getting to know their needs and building channels for communicating openly with clients.

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