4. Chris Yates
FFX - 6 July 2022In this episode, Paul McGlone speaks to Chris Yates, CEO of FFX.
Chris Yates hadn’t been near a power tool in his life. So why did he come out of retirement to be CEO of FFX, an online supplier of power tools and building supplies? Chris may not know tools, but he certainly knows ecommerce. He’s seen the retail industry develop over a career spanning decades at Sainsburys and online businesses.
Chris knows how to motivate his staff, the importance of understanding client buying habits and building clear lines of communication between staff, clients and management.
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