Zeus is delighted to have advised MSQ Partners on the acquisition of Miri Growth for an undisclosed amount. MSQ were supported by existing private equity backers LDC, with financing also provided by HSBC.
Miri Growth adds a standalone agency offering complementary services that focuses on providing both user acquisition and creative services to mobile app developers, with a focus on gaming. This enhances MSQ’s digital offering, as well as supports MSQ with cross selling opportunities with complementary and new clients. Miri growth has established an impressive customer base and under MSQ’s leadership will benefit from greater geographical reach that will support the company’s evolution. The acquisition will take the total MSQ headcount to over 1,000 across 14 offices and 11 specialist agencies. Zeus have now advised MSQ on three transactions in the last three years following the acquisitions of BeHeard in June 2020 and Elmwood Global in November 2021.
Zeus acted as lead financial adviser to MSQ.
Members of the Zeus Investment Banking team included: Alex Fowler and Luke Knight.
Peter ReidChief Executive Officer of MSQ Partners
The acquisition of Miri represents another step forward in the MSQ growth trajectory. Despite economic challenges, we continue to perform ahead of expectations and are always on the look out for new and exciting opportunities across our agencies. Miri has a fantastic reputation and has developed impressive relationships with global brands which I’m confident will continue to develop under MSQ ownership.
This is the third transaction Zeus has supported us with in the last three years. We greatly value the support and advice provided by the Zeus team who we have developed a great relationship over this time period and continue to work tirelessly on our behalf to deliver a successful transaction.
Alex Fowler Investment Banking at Zeus
Congratulations to Pete, Dan, Ben and the rest of the MSQ team. It’s been a pleasure to support the MSQ team on another transaction and add a further specialist digital agency to the enlarged MSQ Group. The acquisition represents another material acquisition for MSQ under LDC’s ownership demonstrating their ability to back ambitious management teams.
The acquisition of Miri is a major opportunity for the enlarged MSQ group to continue its remarkable growth story, cross sell services with new and existing clients and continue to grow internationally. We wish the MSQ team every success and look forward to working together again in the future.
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