Zeus acted as financial adviser to LBG Media plc on its acquisition of Betches Media LLC

Zeus is delighted to have acted as financial adviser to LBG Media plc (“LBG”) on its acquisition of Betches Media LLC (“Betches”) for consideration of up to $54m.

Betches, established in 2011, is a New York based digital media publisher, focused on the production of content for the female millennial and Gen Z audience. The acquisition of Betches represents a material expansion to LBG’s reach and footprint within the US, the world’s largest advertising market.

As well as enhancing existing revenue streams, the acquisition represents the potential for LBG’s existing portfolio of brands to benefit from Betches’ additional capabilities and revenue channels, which includes podcasts and newsletters. The acquisition enables LBG to accelerate both its understanding of the North American market, while developing deeper relationships with US brands and agencies, for which Betches have a number of high profile brand partnership relationships.

Having acted as financial advisor to LBG on its IPO in December 2021 and provided a continued role as NOMAD and broker to the group, Zeus is pleased to have been able provide additional support to LBG in helping achieve their ambitious growth plans. Betches represents the first major acquisition on market for LBG, and also demonstrates the commitment to the growth pillars the business set out at IPO. The acquisition is expected to be highly accretive for LBG and provides clear potential for cross-selling opportunities for the enlarged group.

This transaction is latest in a series of completed M&A transactions in which Zeus have supported their existing client base in executing against their respective M&A strategies.

Zeus Team

Kieran Russell (Director), Daniel Phillips (Associate Director) and John Moran (Analyst).

Richard Jarvis


“The joining of LBG Media and Betches is an incredibly exciting milestone in the Group’s story, progressing a key element of the strategy that we set out at the time of IPO, and since. This deal brings together two highly successful, growth-focused businesses with complementary brands and skills, similar cultures and amazing teams, to create a world-class proposition. We would like to thank the Zeus team for their support and guidance on this transaction, who have been invaluable throughout the process.”

Kieran Russell

Director, Investment Banking at Zeus

“It has been a real pleasure to advise the LBG team on this significant cross border acquisition for the Group. Having been closely involved with LBG for a number of years, it is great feeling to have been able to support them on the next phase on their journey. Betches is a high quality business, and we can clearly see how the combined businesses will complement one another. We are excited for the opportunities that lie ahead.”


If you would like further information, please get in touch with our team.

Kieran Russell Director, Investment Banking+44 161 831 1512+44 7825 815 777 Scan with your phone camera to add to contacts Download vCard

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