Zeus acts as Financial Adviser and Joint Bookrunner to Guild eSports IPO

Zeus acted as Financial Adviser and Joint Bookrunner to Guild eSports Plc (“Guild”, or the “Company”) in connection with its £41.2 million LSE Standard List IPO and associated £20 million placing.

Guild is a new, global eSports business headquartered in London and co-owned by David Beckham. Launched in June 2020, Guild has quickly established a management team of eSports veterans with experience as professional players, coaches and the media. Guild’s ambition is to build a culture of excellence, not only with its team of professional athletes, but also around its brand and digital presence.

The firm becomes the first eSports franchise to join the LSE and will use the funds raised by the listing to invest in the Guild brand, recruit new players and scale into various eSports disciplines over the course of the 2020/21 season.

Zeus team

Members of the Zeus team included: John Goold and Benjamin Robertson from Corporate Broking; Jamie Peel, Richard Darlington, Nick Cowles, Rishi Majithia and Matt Hogg from Corporate Finance; and Bob Liao from Equity Research.

Zeus will continue to advise Guild as their retained Financial Adviser and Broker.

Zeus is a leading adviser to small and mid-cap private and public companies. Since 2013, Zeus Capital has acted on over 160 transactions valued in excess of £9.8 billion.

Carleton Curtis

Executive Chairman of Guild eSports Plc

Zeus has provided Guild with excellent service as we have geared up to our initial public offering. Acting as financial adviser and joint bookrunner Zeus have supported our successful and significantly oversubscribed share placing, and Guild has appreciated the work of the teams.

The eSports market is poised for further significant growth and Guild is in a strong position to provide shareholders with a unique opportunity to participate in its future.

Jamie Peel

Corporate Finance Director at Zeus Capital

The gaming industry has exploded in popularity, with eSports quickly becoming a mainstream form of entertainment. This is only expected to accelerate in the coming years, and with a hugely experienced and high-quality management team, the firm has already generated significant investor appetite. We are pleased to be able to support the business as it takes its first steps onto the public markets.


If you would like further information, please get in touch with our team.

Benjamin Robertson Head of Equity Capital Markets+44 (0) 203 829 5625LinkedIn Scan with your phone camera to add to contacts Download vCard