A Different Perspective podcast: Houman Ashrafzadeh, Founder of Urban Greens and Founder of Padium

Houman Ashrafzadeh

Co-Founder of Urban Greens and Founder of Padium

In this week’s episode Nick talks to Houman Ashrafzadeh.

Houman is a serial entrepreneur with diverse experiences in business, finance, and management consulting, Houman has developed a unique skill set and a problem-solving approach to business challenges. Houman has current roles as Co-Founder of Urban Greens and CEO & Founder of Padium.

Nick and Houman discuss his career start moving from Sweden to London to study and Houman’s move into finance and brokering. Houman later found that he needed to strike out on his own setting up his brokerage firm 360 in 2013.  Now in 2024 Houman partners in Urban Greens, a salad bar franchise, with 4 locations across London. Recently, Houman launched Padium, a pay and play club for padel in Canary Wharf. Padel was invented in the 1960s in Mexico and is a racquet game that combines the tennis scoring system with the tactical ricochet shots of squash.

Houman’s book choice was The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries.


A Different Perspective is a Zeus podcast, hosted by Nick Searle, Equity Sales. Here, Nick interviews interesting characters from the world of business and finance, to uncover a different perspective.

Zeus is an independent financial services group working across public and private capital markets in the UK.  We work alongside many of the most exciting businesses in the UK and we are passionate about supporting our clients.  This podcast is a series of interviews with interesting characters from the world of business and finance, uncovering a different perspective.

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This content is issued by Zeus Capital Limited (“Zeus”) (Incorporated in England & Wales No. 4417845), which is authorised and regulated in the United Kingdom by the Financial Conduct Authority (“FCA”) for designated investment business, (Reg No. 224621) and is a member firm of the London Stock Exchange. This content is for information purposes only and neither the information contained, nor the opinions expressed, within constitute or are to be construed as an offer or a solicitation of an offer to buy or sell the securities or other instruments mentioned in it. Zeus shall not be liable for any direct or indirect damages, including lost profits arising in any way from the information contained in this material. This material is for the use of intended recipients only.

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