Overview
Uncovered is a social-first, data-driven, creative agency, who specialise in the end-to-end design, production and management of social media strategies. Uncovered is recognised as the #1 TikTok partner in the EU, and has recently been awarded Campaign UK’s Social Media Agency of the Year award in 2025.
The acquisition provides LBG Media with a diversified position as a social-first, Gen Z-native agency with expertise in short-form content, platform partnerships and emerging creative technologies.
Combined with the capabilities within the wider group, it will create a market-leading content studio with capacity to deliver campaigns at scale, and deliver larger briefs and longer-term partnerships through recurring, multi-service engagements.
This acquisition further reflects LBG Media’s ongoing strategy of executing compelling M&A opportunities to improve its wider capabilities, expand its audience, increase engagement and attract blue-chip advertisers.
Company information
LBG Media is a global social entertainment powerhouse that produces, curates and distributes digital content, with a focus is on helping brands reach young adults on social media platforms, such as Facebook, Instagram, Snapchat, X, YouTube and TikTok, and across their own websites.
LBG do this through its brands such as Betches and those dedicated to distinct popular interests (e.g. news, sport, gaming) like LADbible and SPORTbible.
Luke Greasley
M&A Lead at LBG Media Plc“This acquisition marks another important step in our strategy to build the world’s leading social entertainment business for young adults. We are delighted to welcome the team to the LBG Media family and look forward to working together to unlock the opportunities ahead.
We would like to thank the Zeus team for their support throughout the process. Their insight, guidance and execution support were instrumental in delivering a smooth and successful transaction.”
Kieran Russell
Director, Investment Banking“Congratulations to the LBG team on the acquisition of Uncovered. It has been a genuine pleasure to advise and support LBG Media on what represents a transformative transaction for the Group.
Having worked closely with Luke and the wider team for a number of years — including on the acquisition of Betches in 2023 — it is particularly rewarding to be able to support the business and deliver another successful outcome.
The strategic and cultural alignment between the businesses is clear, and this transaction represents a strong platform for future growth. We look forward to continuing to work with the team and supporting them through the next phase of their journey.”
Contact
If you would like further information, please get in touch with our team.
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