Audio Note: Video Games – Holiday price discounting

In this audio note, Zeus’ Bob Liao summarises his recent analysis on the UK Video Games sector.

Video game publishers typically discount game prices during the holiday season to take advantage of elevated consumer activity. However, we believe aggressive discounting could indicate a publisher may be stretching to meet near-term financial targets whilst hindering future and lifetime economics.

Listen to the audio note below, and read the full research here.

Listen to all episodes of the Zeus Research team Audio Notes here.

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