Company Information is the UK’s leading own-brand online fashion retailer, focusing on the UK 16-24 market in both womenswear and menswear. The business offers a wide selection of celebrity and catwalk-inspired pieces at affordable prices, with hundreds of new products launched per week. From its UK base, has developed a number of strategic international markets and has achieved sales to over 100 companies.

Terms of the Deal was admitted to London’s Alternative Investment Market (AIM) on 18 March 2014, with a market capitalisation of £560m. This includes a £300m institutional fundraise. The IPO is the largest by a corporate on AIM since 2006, and the second largest since AIM launched in 1995. Zeus Capital acted as nominated adviser and sole broker on the transaction.

Market Opportunity will use the transaction to implement an ambitious growth strategy, particularly focused on targeting new international market opportunities. In the short to medium term, this includes continued growth in the USA, Central Europe and Scandinavia, with expansion into China considered as a mid to long term opportunity.

Mahmud Kamani and Carol Kane, Joint CEOs at plc, said: “The IPO of marks an exciting milestone in the company’s development and will support us in our continued ambition to provide high quality, fast fashion at affordable prices for our fashion conscious customers around the world.

We are delighted with the strong backing from our institutional investors and are very excited about the future as a public company.

Zeus have been an outstanding team to work with and we have been supported by a full team of highly experienced individuals who delivered on every aspect of the transaction. We look forward to continuing the excellent relationship with Zeus as our nominated adviser and broker.”


Nick Cowles, director, corporate finance at Zeus Capital, said: “We are delighted to have advised on its IPO. The £300m placing will provide the company with the required resources for its international expansion plans and has enabled a partial exit for its founding shareholders. has significant growth potential and an exciting strategy in providing on trend fashion around the world. It has been a pleasure working with a first class management team over the past 12 months, and we look forward to continuing this relationship as the company executes its strategy on the public markets.”

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