Date Posted:


Zeus Capital completes disposal of NSA UK

18th March 2014

Zeus Capital has advised the shareholders of NSA UK on the sale of the business to NSA International.

NSA UK holds the franchise to market, sell and distribute the Juice Plus+ natural food supplement in the UK, Italy, Spain and Belgium. The business has experienced rapid growth on the back of developing online sales channels and increased consumer awareness around healthy eating and growth in the health supplements market.

The deal sees NSA International, the Tennessee master franchiser of Juiceplus+, acquire NSA UK’s business as a key part of its strategy to consolidate its global franchisee operations. NSA International has sales of over £200 million, with operations in over 20 countries around the world, and the acquisition of NSA UK from founders, Shay O’Brien Snr. and Shay O’Brien Jnr., is a key part of its growth strategy.

Alexei Callender, Director, Corporate Finance at Zeus Capital, commented:
“I am delighted that we were able to achieve a great result for Shay Snr and Shay Jnr in what was a lengthy and complicated cross border transaction.”

Shay O’Brien Jnr., founder of NSA UK, commented:
“We are delighted with the support that the Zeus Capital team gave to us. They ensured that we were always on the front foot in due diligence and negotiations, which we saw as key in getting the best result.”